SEAT Ireland announces outstanding sales results for 2019

SEAT Ireland has today (July 5th 2019) announced its sales results for the first half of the year, revealing an increase of almost 9% compared to the same period last year. SEAT has cemented its position as one of the fastest growing car brands in Ireland, holding an impressive 3.4% of the current market compared to 2.9% in the first half of 2018.

Driving SEAT’s success, is its wide range of award-winning models that suit all audiences, from the young and fun SEAT Ibiza right up to the brand-new family friendly 7-seater SUV, the SEAT Tarraco. The SEAT SUV range accounted for 60% of all sales during the first six months of 2019, an outstanding result for such a new range of vehicles.

The SEAT SUV range comprises of the SEAT Ateca, SEAT Tarraco and the brand’s number one best seller the SEAT Arona.  Voted Ireland’s Small Crossover of the year in 2019, the SEAT Arona accounts for 30% of overall sales year to date, an increase of 71% compared to 2018 sales results. 

New retailer appointments in the strategic urban areas of Dublin, Cork, Galway and Limerick have also contributed towards SEAT’s success as have the rest of SEAT’s well established and committed network.  

Niall Phillips, Brand Director at SEAT Ireland commented, “This year has been an exceptional one so far for SEAT, with the success of our SUV range being a particular highlight for us. As we reflect on these great results for the first half of the year we can confidently see the impact the brand is having in the Irish market as SEAT becomes a first choice in the SUV market for many Irish motorists. We are delighted to offer Irish customers such a dynamic range, a range that speaks quality and value with more choice than ever before at our 24-strong dealer network. We look forward to seeing what the rest of the year holds for the brand.”