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Audi Ireland announces new appointments to leadership team.

Audi Ireland announces new appointments to leadership team.

Audi Ireland has announced three key appointments to the leadership team with Deirdre Schwer promoted to Head of Marketing & Customer Experience, Colm Looby appointed to the Head of Product & Planning and Robert Staunton named Head of Aftersales & Network.

The appointments coincide with the establishment of a new management team at Audi Ireland and will now see the Product & Planning department operate as a separate identity from the marketing function. Focusing on product portfolio development, a key element of the new set-up will be the planning of the ambitious transition to becoming the premium leader in electric mobility.

The Marketing department will continue to focus on all marketing communications and will now incorporate all digital aspects of Audi Ireland within a central hub with a focus on customer experience.  Deirdre Schwer will take responsibility for the leadership and coordination of the Marketing & Customer Experience department having previously worked as the National communications manager at Audi Ireland and boasts over a decades’ experience in the motoring industry. In recent years, Schwer was instrumental in leading Audi’s first digital launch event with the Audi A3, coordinating the very successful Audi Ireland podcast series entitled ‘Driving Progress’ as well as developing the partnership with the very popular RTE Radio One Second Captains Saturday radio series.

Colm Looby will take up the position as Head of Product & Planning in Audi Ireland moving from his role as Head of Warranty & Customer Care for Volkswagen Ireland Group Ireland. Bringing extensive industry experience with a particular focus on commercial roles in Volkswagen Group, he has been heavily involved in streamlining the group warranty process and developed the strategic rollout of salesforce CRM in the customer care function.

Robert Staunton has been working in the VW group since 2010, recently spent 3 years as Head of Aftersales in Skoda before taking on his new role as Head of Aftersales & Network in Audi. Staunton’s main role will be to ensure Audi continue to deliver the premium aftersales experience expected for the brand’s customer base whilst overseeing commercial objectives and working closely with the dealership network.

Welcoming the appointments, Damien O’Sullivan, Audi Ireland brand Director said:We are delighted to welcome, Deirdre, Colm and Robert to the leadership team and wish them well in their new roles. With a proven track record of delivering results and with a wealth of industry knowledge, we are really looking forward to these appointments developing and leading a progressive and dynamic team, while continuing to strengthen the brand and support our dealer network. We are always looking to recruit and maintain the best people in the business and we are thrilled with the appointments at such an exciting time for the brand.”


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