DACIA CONTINUES ITS GROWTH AS THE BRAND SHORES UP ITS PODIUM POSITION FOR EUROPEAN RETAIL SALES.
DACIA CONTINUES ITS GROWTH AS THE BRAND SHORES UP ITS PODIUM POSITION FOR EUROPEAN RETAIL SALES.
INCREASING VOLUMES AND MARKET SHARES.
Up 5.9% on the previous year, Dacia’s volumes reached 277,885 units in 2022 in a market heavily marred by the pandemic and electronic components crisis. Within the scope of its distribution coverage, Dacia increased its market share by 0.8 points to 3.9% despite a market drop of 14.6%.
Dacia’s growth can largely be explained by the success of its new range. In the first half of 2022, Dacia shored up its position as the 3rd best-selling brand in the European passenger car market with retail customers.
To be specific, Dacia is on the podium for retail passenger car sales in France (2nd), Romania (1st), Italy (3rd), Portugal (1st), Poland (3rd), Croatia (3rd), Czech Rep. (3rd), and Hungary (3rd). It is close to taking out a podium position in Spain (4th) and Belgium (4th). Compared to the first half of 2021, the brand gained 4 places in Germany (9th), boasting the 2nd best growth in the local retail passenger car market.
Outside Europe, Dacia maintains its leadership in Morocco.
The combined orders of Dacia Spring and petrol-LPG Bi-fuel models (ECO-G, up to 10% less CO2 emissions) account for nearly half of all orders (48% of Dacia orders placed outside excluding Morocco). The mix increased by 7 points compared to the first half of 2021.
Xavier Martinet, Dacia SVP Marketing, Sales and Operations said: “The growth of Dacia’s sales despite a steeply declining market confirms the relevance of its positioning built on the best value for money on the market. Electric and LPG ECO-G versions accounted for almost half of all orders in the first half of 2022, reflecting Dacia’s push to advocate for a smarter way of consuming automotive”
A STRONG RANGE BUILT ON FOUR PILLARS.
Spring: on the podium for all-electric private passenger vehicles in Europe
Sandero: the most-sold retail passenger car in Europe since 2017
Duster: the most-sold retail SUV in Europe since 2018
Jogger: the most affordable 7-seat family car on the market, most often ordered with the highest trim level (64%)
THE NEW BRAND IDENTITY.
June 2021: the new Dacia identity is rolled out across the brand’s websites, advertisements, and brochures
Early 2022: dealerships begin to phase in the new identity on the exterior of its sites, boosting the visibility of the Dacia network
16th June 2022: orders open for all Dacia models (excluding Lodgy) with the new identity (new emblem, logotype, colours). First deliveries will take place late 2022
October 2022: the new line-up bearing the brand’s new visual identity and Dacia Link emblem will be shown at the Paris auto-show. Dacia customers can already view the upcoming models in augmented reality thanks to the Dacia AR app (downloaded 12,000 times).
