CUPRA Born: The brands first fully-electric car is set to shake up the EV market.
CUPRA Born: Ready to shake up the EV market.
Born, the first 100% electric vehicle from the CUPRA brand delivers sustainability, emotional design and instantaneous performance. CUPRA’s first all-electric vehicle stands out with styling that challenges the status quo, a 500km-plus electric range and a chassis designed to stimulate the senses.
The CUPRA Born marks a new era of electrification for the brand, joining plug-in hybrid variants of the CUPRA Leon, CUPRA Leon Sportstourer and the CUPRA Formentor in the electrified portfolio. It is the first model to be delivered to customers that is net neutral for CO2, using renewable energy sources in the supply chain while remaining emissions are offset by certified environmental projects and investments.
Designed and developed at CUPRA’s headquarters in Martorell, Barcelona, the CUPRA Born is produced at the Zwickau plant in Germany. Expected to hit Irish showrooms in early 2022, the Born will be followed by the all-electric Tavascan in 2024 and an urban electric car in 2025.
The CUPRA Born’s electric powertrain is available in a choice of 150PS (110kW), 204PS (150kW) and a 231PS (170kW) e-Boost pack with the latter accelerating from 0-100km/h in 6.6seconds and comes with larger front brakes and 19” wheels as standard. Three battery options – 45kWh, 58kWh and 77kWh – deliver ranges of 350km, 424km and 540km respectively. When charged on a 170kW network, the Born can go from 5% charge to 80% charge in just 35 minutes. It can also recoup 100km of range in as little as seven minutes.
Despite its environmental credentials, the Born remains a driver’s car first and foremost. Power is delivered to the rear wheels, producing a sportier feel and a more engaging driving experience.
Built on the Volkswagen Group’s modular MEB platform, the Born measures 4,322mm long, 1,809mm wide and 1,540mm high. It has a wheelbase of 2,767mm and a 385-litre boot capacity. Quick to change direction and agile on even the most technical roads, it combines a MacPherson strut suspension at the front with an advanced five multi-link design at the rear. When equipped with Dynamic Chassis Control (DCC), it rides 15 mm lower in the front and 10 mm lower in the rear.
The electric motor is located above the rear axle while the battery sits low between the front and rear axles, delivering a low-slung centre of gravity and almost perfect 50:50 weight distribution. Five driving modes – Range, Comfort, Performance, Individual and CUPRA (e-Boost only) – adapt to the driver’s needs.
Assistance systems include Predictive Adaptive Cruise Control, Travel Assist, Side and Exit Assist, Traffic Sign Recognition, Emergency Assist and Pre-Crash Assist. All delivered via an augmented reality head-up display that projects key information onto the windscreen to avoid driver distraction.
In keeping with the CUPRA philosophy, performance is matched by style. The front end is bursting with character, from the standard LED lighting to the dynamic bonnet creases and eye-catching copper CUPRA badge.
Six colour choices are available – Vapor Grey, Glacial White, Geyser Silver, Rayleigh Red, Quasar Grey and the exclusive Aurora Blue. Alloy wheel designs (from 18” to 20”) include aerodynamic inserts and copper accents. Contrasting C-Pillars have a floating design while puddle lights beam the CUPRA logo on to the ground from door mirrors. The high-end finish is complimented by LED lights that run “coast-to-coast” at the rear of the car.
The dynamic nature of the Born continues inside with a driver-focused cockpit and 12” infotainment system tailored to our increasingly digital lifestyles. Users can access online services, an ecosystem of downloadable apps and service features as well as remote access and charging via the My CUPRA app or charge their mobile devices using the standard wireless QI charger.
CUPRA’s environmental commitment extends well beyond the electric powertrain with standard bucket seats that use SEAQUAL® Yarn made from upcycled marine plastics and door panels and arm rests made from Dinamica®, another recycled material.
“We look forward to the arrival of our first fully electric CUPRA, the Born in March of next year, said Niall Phillips, Brand Director for SEAT & CUPRA in Ireland. The new model is proof that electric cars can set pulses racing, with an impressive all-electric range of more than 500km it is a real game -changing car for the CUPRA brand. It’s environmentally conscious but at the same time dynamic and exciting”
CUPRA Born pricing is yet to be finalised but will start from under €39,000 excluding grants and delivery charges.