Tech to take on greater presence at the 2022 British Motor Show.
The British Motor Show (a longtime favourite must-visit destination for Irish car enthusiasts) and the Institute of the Motor Industry (IMI) have renewed their partnership for 2022, in a move that sees the show expand on its commitment to supporting the industry and showcasing the latest in automotive innovation.
In its role as tech partner to the show, the IMI will help the show extend its focus on automotive technology. The IMI will retain its sponsorship of the Tech Theatre, which moves to a more prominent position in Hall Two. Daily briefings will be held to help visitors understand the scale and pace of automotive development and the role that the UK plays in the global car market.
New for 2022 will be The IMI Tech Zone, which will showcase a variety of automotive tech suppliers. Education exhibits will also feature and the Automotive Careers Expo will be expanded further from its debut in 2021. Plus all of the show’s career content will move to the Tech Theatre with press and trade briefings taking place there on 18th August.
Commenting on the partnership, Steve Nash, CEO of the IMI said: “The pace of change in the automotive sector is rapid, with electric, hydrogen, autonomous and connected advances all contributing to a safer and more sustainable motoring environment. And the British Motor Show provides a fantastic forum to showcase the latest innovations as well as help everyone involved in the sector, and the wider motoring community, understand the huge potential. Whether it’s learning how the new generation of vehicles should be serviced and repaired or finding out about the exciting career opportunities, the IMI Tech Zone and Tech Theatre will provide many of the answers.”
The British Motor Show is set to make a powerful return in 2022 following the staggering success of this year’s event, which saw over 47,000 visitors flock to Farnborough International for the UK’s return to the global motor show stage.
In 2022, the event will take place from August 18-21 at the same venue, but will be even bigger and will feature even more interactive content, as manufacturers and exhibitors have already booked stand space following the show’s triumphant return.
The British Motor Show CEO Andy Entwistle added: “Britain has always been – and remains – a leader in automotive technology and in 2022 we want to make a lot more noise around our country’s importance to the global car industry as we emerge from the Covid-19 pandemic and acclimatise to life after Brexit. Britain is very much open for business and continues to lead the field in automotive technology, which is why our partnership with the IMI is so exciting – it gives us a real scope to tell this story to a huge audience at the most interactive motor show ever.”
Run alongside a major partnership with cinch, the UK’s fastest-growing online used car marketplace, the show will continue for the next four years, returning to the same venue.
The 2021 show featured an amazing mix of new, used and classic cars, supercars, driving displays and marketplace sellers, with the halls and outdoor areas of the show packed throughout.
But unlike traditional motor shows, it was the event’s multiple interactive and live elements that really set it apart, with visitors praising its size, value, layout and content.
Celebrity guests included Fuzz Townshend and Tim Shaw form Car SOS, TV motoring pundit Mike Brewer, presenter Vikki-Butler Henderson and YouTube sensation Yianni, who mixed happily with the crowds.
With a Live Stage and a Live Arena featuring the Paul Swift Stunt Show, the British Army Lightning Bolts parachute display team, Car Football, supercar and motorsport displays, many guests returned for a second day to make sure they got to see everything that was happening.
No other Motor Show has ever delivered such a variety of content, celebrity guests and live action, nor has it had such a focus on supporting our incredible automotive industry, which contributes £18.6 billion to the British economy at a time when it needs it most. The British Motor Show is delighted to confirm it’ll be returning to Farnborough on August 18-21, 2022.
To find out more about the show, book tickets for 2022 or keep up with the latest news, visit www.thebritishmotorshow.live