Renault has launched a new campaign for its All-New Clio model, celebrating thirty years in the making. Created by Publicis•Poke, the campaign travels through three decades of the iconic car, which is the best-selling French car of all time with over fifteen million sold to date. As a hero model for the brand and a main flag bearer for many years, the campaign tracks the development of the Clio, with changes in culture and society over the same period.

The advert portrays the story of two young friends and their shared experience of a school ‘French exchange’ and the relationship that blossoms over the following thirty years, one punctuated by each edition of the famous Clio. The advert utilises the well-known track “Wonderwall” by Oasis.

The fifth generation All-New Renault Clio is the latest model of the best-selling car of its type in Europe and features the latest technological innovations and iconic style that have marked out its ultra-successful predecessors over the past three decades. With an evolutionary exterior styling and a revolutionary interior, the Clio sets new standards for quality, technology and practicality.

The All-New Clio is one of the safest cars in its class, as highlighted by its five-star EuroNCAP rating. Priced from €17,195, the All-New Renault Clio is on sale now. A hybrid version that is capable of doing 80 per cent of its urban journeys with zero tailpipe emissions will follow in 2020. At the recent 2020 CarBuyer Best Car Awards, All-New Renault Clio was named Car of the Year, and also took top honours in the Best Small Car category.

The campaign kicks off in Ireland across RTE, Virgin Media TV, TG4, Medialink and Sky channels from 1st January 2020. An extended cut of the advert can be viewed online: