FC Barcelona forward Ansu Fati has joined CUPRA as its latest ambassador.

The young star joins the premium Spanish automaker to boost the brand’s international recognition and is the second FC Barcelona player to become a CUPRA ambassador, after German goalkeeper Marc ter Stegen.

Earlier this year, Fati starred in CUPRA’s ‘Going Forward’ campaign, which featured CUPRA Born.

One of FC Barcelona’s newest stars, who was recently listed by NXGN 2021 as the best teenage footballer on the planet, was chosen as he is part of the next generation of young challengers who are behind the transformation of the world in the age of electrification.

In addition to Ansu Fati, other sportsmen and women representing the brand include Alejandro Galán and Ariana Sánchez, the world’s best padel players, and touring race car driver, Mikel Azcona.

The youngest-ever player to score a goal in the UEFA Champions League visited the Martorell facilities and met with President Wayne Griffiths at the CUPRA Headquarters. Fati had the opportunity to learn about the brand’s future projects during his visit to the Design Centre, where he was welcomed by the new Design Director, Jorge Diez.

The forward also took the opportunity to configure his own CUPRA Formentor, as did 19 of his teammates at a recent event that CUPRA organised at the Ciutat Esportiva Joan Gamper.

Speaking at the event, Wayne Griffiths, CUPRA President, said: “At CUPRA we strongly identify with Ansu Fati’s career, a young man with humble roots who fights for his dreams and inspires new generations from Barcelona with audacity and ambition. In a short period of time, both the brand and the footballer have forged a path in the automotive and football worlds thanks to their non-conformist character and desire for constant evolution.

“Ansu wants to make a difference and help society evolve, therefore he will be part of a group of young challengers with whom CUPRA aims to be the impulse of transformation in the era of electrification”.

Ansu Fati added: “I feel very much represented by a young, dynamic, sporty brand like CUPRA, which aims to be unconventional with a distinctive, stimulating style. Its high-performance vision is a true reflection of my career as a footballer, and I believe our collaboration couldn’t be more successful. I look forward to being actively involved in the brand’s future projects and soon be able to drive their cars.”