NEW CITROËN BRAND IDENTITY AND LOGO SIGNAL EXCITING, ENERGETIC AND MODERN ERA TO COME.
NEW CITROËN BRAND IDENTITY AND LOGO SIGNAL EXCITING, ENERGETIC AND MODERN ERA TO COME.
New corporate brand identity and logo signals exciting new chapter in Citroën’s history is underway
Proud new logo reinterprets original 1919 oval and is 10th evolution in Citroën’s 103-year history
To debut on family concept car at the end of September, then future global products from mid-2023
Citroën is today (September 27th 2022) revealing a fresh corporate brand identity and logo, signaling a bold, exciting, and dynamic new era for the 103-year-old brand is underway as it accelerates its mission to make electric mobility accessible to all and extends its core DNA for affordability, audacity and customer wellbeing.
The new look reinterprets the original logo first adopted by founder André Citroën, inspired by the success of his first metalworking company producing chevron-shaped ’herringbone’ gear systems. The familiar and technical “deux chevrons” reference has remained at the heart of Citroën’s identity ever since.
The elegant new emblem will debut at the end of September on a significant Citroën family concept vehicle. Versions of it will then progressively enhance future Citroën production and concept vehicles from mid-2023 on. The prominent, enhanced vertical oval will introduce a new direction in design language in which the visually prominent badge will become an immediately recognizable signature element of all Citroën models.
Complementing the new logo is a fresh corporate brand identity programme and the appearance of a new brand signature, which promises “Nothing Moves Us Like Citroën”.
Citroën CEO Vincent Cobée says: “As we embark on probably the most exciting chapter in our illustrious 103-year history, the time is right for Citroën to adopt a modern and contemporary new look. Our new identity is an elegant symbol of progress as we move our customers physically in daring, forward-looking vehicles that challenge traditional industry rules, and emotionally by ensuring their entire experience – particularly going electric – is more affordable, comfortable and enjoyable whatever their wants and needs. Our legacy of inspiring consumers with daring and revolutionary vehicles is energising us to adopt a different, more inclusive approach to future family mobility, and we firmly believe that customers past, present and future will agree that nothing moves us like Citroën.”
NEW BUT FAMILIAR
Central to the new brand identity is the evolution of Citroën’s world-famous “deux chevrons” symbol – the tenth significant revamp of the Citroën logo since the formation of the company in 1919 – and features wider and more prominent chevrons contrasted and surrounded by a softer vertical oval frame. A fresh, simplified colour palette and new lettering evolved from Citroën’s current proprietary fonts will complement the logo and further enhance the new brand identity.
While white and cold grey provide a basis of serenity and easiness, two signature colours will be introduced as contrasting punctuations to be applied in details and specific areas.
Inspired by an important legacy colour for Citroën which has been used on iconic cars throughout the company’s history including the 2CV and the DS, the calming Monte Carlo Blue will be making a welcome return to the car portfolio in the near future, as well as featuring in details of the brand identity palette for corporate and retail applications.
Additionally, a more energetic and distinctive Infra-Red will replace the currently used red to add balance and dynamic contrast in physical, print and digital applications.
The new brand signature – “Nothing Moves Us Like Citroën” – will start to be used selectively in corporate and product communications and activities.
Developed by the Citroën design team, the new Citroën identity has benefited from the expertise of Stellantis Design Studio, the global brand design agency of Stellantis dedicated to internal and external clients.
For further information see citroen.ie
