New Ford Puma: Cool, Calm and Connected.

• Stylish new Puma makes city driving simple, fun and practical with a sports car-style cockpit, intuitive large screens and 5G connectivity

• Advanced tech makes driving easier, whether helping drivers slow down to negotiate junctions and bends, or park in tight spots 
• MegaBox storage adds to space for five people and luggage in a city-friendly crossover with mild hybrid efficiency. Fully electric Puma Gen-E will be revealed later this year

CORK, Feb. 7, 2024 – Ford today revealed the new Puma – a stylish, high-tech evolution of the car that is a firm favourite with drivers across Europe.

A compact crossover that makes city driving easy – and with space for five people and their gear – new Puma makes journeys more enjoyable and relaxing with an all-new interior, large digital displays, cutting-edge connectivity and advanced driving technologies.

Inside, a new sports car-style cockpit wraps around the occupants with screens mounted high and angled towards the driver, while physical buttons are at a minimum for a calm environment. Customers can use 5G connectivity ¹ to take charge of their day – whether to avoid unexpected traffic jams on the school run or ask Alexa Built-in ² to add coffee to the shopping list.

Sophisticated technologies make driving using cruise control more natural, slowing down for junctions and bends, helping drivers see into corners more clearly at night, and providing a bird’s eye view on the centre screen to make parking a breeze in busy streets.

Ford also today announced that the fully electric Puma Gen-E will be revealed later this year – the first Puma to deliver zero-tailpipe emission driving. ⁵ 

Life-simplifying technology 

Two large screens keep drivers up-to-date and in control. The crisp 12.8-inch digital instrument cluster can be customised to show the information each drivers finds most helpful, while the high-definition 12.0-inch centre touchscreen makes it easy to view and control maps, infotainment and functions like climate and seat heating.

New Puma’s SYNC 4 connectivity and infotainment system ⁶ has twice the computing power of the previous version and adapts to make it easiest to access the features drivers use most. Voice recognition understands everyday language and smartphones can be easily integrated using wireless Apple CarPlay and Android Auto ⁷ – and recharged via wireless charging. ^8,9

Even without a smartphone connected, drivers can ask Alexa Built-in ² “What’s on my calendar today?”, “How’s my commute home?” or “Play my driving playlist” – either through the soundbar or optional 10‑speaker B&O audio system.⁸ Style and comfort are improved with a new sliding armrest and a sporty, two-spoke steering wheel with a flat bottom, like in a race car.

New Puma makes driving easier. Intelligent Adaptive Cruise Control with Stop & Go and Lane Centring ^9,10,11 accelerates and brakes smoothly to feel more natural, and can use Predictive Speed Assist^9,10 to adjust cruising speed for curves in the road, roundabouts, and when entering or leaving highways. In the city, a 360-degree surround-view camera system ^9,10,12 can display a bird’s eye view, to help avoid scrapes when parking.

There’s more to the new headlamps than a fresh design and distinctive light signature. Optional Dynamic Matrix LED technology uses Predictive Dynamic Bending Light ^9,10 to monitor the road ahead and shine light into corners to help drivers see more clearly.

New Puma has the practicality of a big car. An 80-litre MegaBox in the boot floor is big enough to swallow the contents of a small supermarket shopping trolley. Two sets of golfclubs can stand upright in the boot, and even with five people onboard there’s more than 450 litres of space for luggage, shopping or a dog cage. ¹³

Customers can choose from Titanium, ST-Line and ST-Line X models, each with Puma’s now iconic coupe-inspired exterior style and unique front bumper, grille and alloy wheel designs. Six colours – including new-to-Puma Cactus Grey – and puddle lamps that project the Puma logo onto the ground ⁸ are also sure to turn heads.

New Puma models are powered by Ford’s 1.0-litre EcoBoost Hybrid engine that uses 48‑volt mild hybrid electric power to help save fuel or boost performance.  A quick-shifting seven-speed automatic gearbox is also available.

Designed and built in Europe, Puma is manufactured at Ford Otosan’s state-of-the-art Craiova Assembly Plant, Romania. 

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¹ Connected service and features depend on network availability and compatible plan. 5G not available everywhere. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected service excludes Wi-Fi hotspot. Available Wi-Fi hotspot requires separate subscription.

² To use Alexa Built-in, drivers need to activate FordPass within their vehicle using the FordPass smartphone app or in-vehicle settings. Access to Alexa requires an Amazon account, SYNC 4 or SYNC 4A, FordPass, and complimentary Connected Service activated through the FordPass app (see FordPass Terms for details). Additional products and setup may be required. Amazon, Alexa and all related logos and marks are trademarks of Amazon.com, Inc. or its affiliates.

³ Power, torque, payload, towing and WLTP fuel economy ratings are independent attributes and may not be achieved simultaneously.

⁴ Puma 125 PS 1.0-litre EcoBoost Hybrid Powershift CO₂ emissions 127-143 g/km and fuel efficiency 5.6‑6.3 l/100 km WLTP.

Puma 125 PS 1.0-litre EcoBoost Hybrid manual CO₂ emissions 119-135 g/km and fuel efficiency 5.3‑6.0 l/100 km WLTP.

Puma 155 PS 1.0-litre EcoBoost Hybrid Powershift CO₂ emissions 125-142 g/km and fuel efficiency 5.5‑6.3 l/100 km WLTP.

Puma ST Powershift CO₂ emissions 135-146 g/km and fuel efficiency 6.0-6.5 l/100 km WLTP.

CO₂ emission and fuel efficiency ranges may vary according to vehicle variants offered by individual markets. The declared WLTP fuel/energy consumptions, CO₂-emissions and electric range are determined according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EU) 2017/1151 as last amended. The applied standard test procedures enable comparison between different vehicle types and different manufacturers.

⁵ Officially homologated driving range will be published closer to on-sale date. In accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP). Published range (intended target value according to WLTP) can be achieved with a fully charged battery – depending on the existing series and battery configuration. The actual range may vary due to various factors (e.g. weather conditions, driving style, route profile, vehicle condition, age and condition of the lithium-ion battery).

⁶ Don’t drive while distracted or while using handheld devices. Use voice-operated systems when possible. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones.

⁷ Requires phone with active data service and compatible software. SYNC 4 does not control 3rd party products while in use. 3rd Parties are solely responsible for their respective functionality.

⁸ Available Qi wireless charging may not be compatible with all mobile phones.

⁹ Optional feature.

¹⁰ Driver-assist features are supplemental to and do not replace the driver’s attention, judgement and need to control the vehicle.

¹¹ If stop is longer than three seconds, driver must intervene and press “RES” button or accelerator pedal to resume system operation.

¹² Cameras only operate at speeds under 10 km/h.

¹³ Cargo and load capacity limited by weight and weight distribution.

Visit www.ford.ie for further information.