Opel at IAA Mobility 2023: Forward-Looking, Focused and Sustainable.
OPEL AT IAA MOBILITY 2023: FORWARD-LOOKING, FOCUSED AND SUSTAINABLE
Opel is celebrating three world premieres at the IAA Mobility 2023 in Munich next week. While the visionary Opel Experimental concept car gives an insight into the brand’s future models and technologies, the new Opel Corsa Electric and the new Opel Astra Sports Tourer Electric demonstrate how locally emissions-free driving enjoyment is possible today. The cars are expressions of the three Opel brand pillars “Modern German”, “Detox” and “Greenovation”. This is also clearly reflected in Opel’s presence at the IAA Mobility from September 5 to 10 at the indoor IAA Summit (Hall B2, booth number B20) as well as at the public Open Space (Odeonsplatz Munich, booth number OP.390).
The bold and pure Opel design philosophy takes centre stage at both locations in an open and inviting set-up. Semi-transparent materials and large format screens greet the public and symbolise the evolution of the brand’s corporate identity. The tones, materials and textures harmonise with the ones developed for the Experimental concept car. The monitors also contribute to the interactive digital experience for visitors. Using Opel.AI – a generative image artificial intelligence specially developed for Opel – and a special terminal on the booth, they can create various backgrounds for the screen behind the concept car. Visitors can then download the image via QR code to their mobile device and share it on social media.
The use of screens as partition walls also underlines the “Detox” concept of the Opel presence. There are no superfluous displays, backgrounds or materials; everything is clearly focused on the all-electric Opel premieres. Visitors to the Opel booths at the Summit or the Open Space will not find any oversized structures that look out of place in their surroundings. Instead, the forward-looking, minimalistic, and transparent Opel appearance blends harmoniously with the city setting.
The focus on the essentials also serves as the third aspect of the stand concept in Munich. Like Opel, the IAA Mobility wants to significantly reduce the CO2 footprint. The “Detox” design philosophy of the two Opel booths contributes to this goal. Primarily lightweight materials are used, which require fewer resources from production to delivery and removal.
The booth concept has also been designed with a circular economy in mind. Many components will be reused and recycled. The screens that act as walls will be used for future trade fairs or events. LED technology reduces power consumption, and the floors are made of recyclable material. Everything is aligned with the ambition: “Leave a mark, not waste”. In this way, journalists at the IAA Summit, as well as the general public at the Open Space, will experience an all-new Opel appearance that will engage and transport them into the future of the brand – modern, detoxed and sustainable.
Pic one: The visionary Opel Experimental concept car will take pride of place at Opel’s booth at the IAA Mobility 2023 in Munich.
