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Peugeot Ireland is delighted to announce its continued partnership with Pop-Up Races for the 2024 racing season. The sponsorship agreement will see Peugeot renew its role as the official vehicle partner for the popular race series, which will include various events across Ireland.

The company is enthusiastic about its ongoing collaboration in this esteemed event, which encourages individuals to embrace an active lifestyle and participate in community activities.

This year’s series sees the continuation of the exciting team competition with a guaranteed prize pot of €18,000. With an additional prize fund of €6,000 for the individual competition and €9,000 available for new course record bonuses, this year’s Series prize pot totals €33,000.

The 2024 Peugeot Race Series will kick off with the Streets of Portlaoise 5k on the 17th of March, which promises to be an exciting start to the season. The full race calendar includes a range of distances, from 5k to Half Marathon, with events taking place in various towns and cities across Ireland. The conclusion of this year’s series will take in September at the prestigious Charleville International Half Marathon.

The Peugeot Race Series 2024:

  • 17th March Streets of Portlaoise 5k
  • 28th March Streets of Kilkenny 5k
  • 14th May Bob Heffernan / Mary Hanley 5km (Enfield)
  • 19th May Aisling Murphy Memorial 4 Mile (Tullamore)
  • 22nd June Dunshaughlin 10k
  • 29th June Roscommon 10 Mile
  • 21st July Edenderry 10 Mile
  • 18th August Cork City 10 Mile
  • 15th September Charleville International Half Marathon

“It is fantastic to continue our partnership with Pop Up Races for a second season” said Luke Messitt, Sales Director at Peugeot Ireland.  “Last year was a tremendous success and we are proud to see the Peugeot brand associated with such a healthy activity that also supports local communities.”

Pop Up Races founder, Brian Conroy, said, “We are thrilled to have Peugeot continue as our official vehicle partner for the 2024 Pop Up Race Series. We share the same passion for promoting active lifestyles and community engagement, and we believe that this partnership will help us to bring these values to even more people across Ireland.  As Ireland’s leading race timing and event management company, we are passionate about running. We pride ourselves on working with local race/club directors in the Peugeot Race Series to deliver a quality race from start to finish.”

For more information on the 2024 Pop Up Race Series, including registration details and event dates, please visit

About Pop Up Races

Founded in 2014 by brothers and running enthusiasts, Brian and Dave Conroy, Pop Up Races is Ireland’s leading race timing and event Management Company. As well as chip timing, the company provides strategic event management services, ranging from pre-race planning right through to post-event evaluations. For more information,

Picture Attached: Photographed at the finish line of the Ashling Murphy 4 Miler 2023 in Tullamore, Race Winner, Eoin Everard of Kilkenny City Harriers A.C.


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