e-POWER to the people! Nissan’s unique and innovative e-POWER hits 100,000 sales in Europe

·       Introduced in Europe in September 2022 on both Qashqai and X-Trail

·       e-POWER success driven by its quietness and easy driving experience thanks to the wheels being 100% driven by the electric motor

·       Inventive 3D projection on Qashqai and X-Trail provides a unique glimpse into the unique technical innovation of e-POWER

Since its debut in September 2022 Nissan’s innovative e-POWER has seduced over 100,000 customers. To date, 65,367 Qashqais and 34,663 X-Trails, equipped with this powertain, have been sold in Europe.

What sets e-POWER apart is that the wheels are solely driven by an electric motor. This means the drive is effortless, smooth and quiet – much like a full electric vehicle. Indeed, e-POWER customers’ feedback shows that they particularly appreciate the quietness and easy driving characteristics of the powertrain. The advanced and efficient petrol engine within the e-POWER system is used only to generate electricity, which charges the on-board battery and powers the wheels through the electric motor.

When the battery has enough power, the electric motor driving the wheels is only using electricity from the battery. If more power is needed, the engine generates electricity to power the electric motor and charge the battery. When maximum power is required, the electric motor takes electricity from both the engine and from the battery. Additionally, anytime possible power regeneration takes place and energy from vehicle motion is sent back to the battery.

“We are so proud that our Qashqai and X-Trail customers recognise the advantages of our unique e-POWER technology – both through the efficiency and the superior drive experience it offers. To reach this milestone since e-POWER’s introduction in September 2022 is an outstanding achievement and a testament to the bold, innovative spirit of our product planning and engineering functions,” said Arnaud Charpentier, Region Vice President, Product Strategy & Pricing, Nissan AMIEO (Africa, Middle East, India, Europe & Oceania) region.

“e-POWER is a key component of Nissan’s electrification strategy, representing the perfect option for customers who are not quite ready to switch to a 100% electric vehicle, but want to enjoy the effortless progress that only electric motor driven wheels can provide,” said David Moss, Senior Vice President, Region Research and Development, Nissan’s AMIEO region.

He added: “From the first unveiling to an incredible 100,000 e-POWER vehicles on the road, our journey continues with Nissan’s e-POWER – the gateway technology to an EV drive.”

Nissan’s unique technology is moving beyond Europe, hitting the road in Australia and New Zealand in both vehicles, and in Qashqai in Morocco.

To celebrate this milestone, Nissan has lifted the bonnet to show the intricate inner workings of e-POWER technology. Using the magic of projection, the dynamic energy flow driving 100,000 e-POWER vehicles across the region is brought to life directly onto the exteriors of Nissan Qashqai and X-Trail models.

Serving as the blueprint of this technological spectacle are 3D models of the e-POWER engine and drivetrain. These digital designs transform each vehicle into a canvas for innovation using anamorphic projections, and provide audiences with a rare glimpse into the workings of e-POWER and how its unique configuration delivers a responsive, smooth, and quiet drive thanks to the wheels being 100% driven by the electric motor.

The current Qashqai is the third generation of Nissan’s urban crossover. It was introduced in 2021, building on its status as a pioneer in the European automotive sector, combining striking design and a slightly raised driving position, with agility, intuitive tech and premium quality.

Like its two predecessors, the current Qashqai was designed at Nissan Design Europe in central London, with the engineering development led at Nissan Technical Centre Europe, near Bedford, UK. Production is at Nissan’s state-of-the-art factory in Sunderland, north-east England.

The X-Trail is a SUV designed for adventurous families, bringing a new level of excitement with e-POWER technology and an optional twin-motor e-4ORCE all-wheel drive system. The X-Trail is fit for every occasion, and the ideal companion for days out or weekends away with extended family or friends.

Manufactured in Nissan’s plant in Kyushu, Japan, the X-Trail has been a global sensation for over two decades, providing families in more than 100 markets with thrilling adventures. The fourth generation X-Trail draws from a well-established DNA that runs through all three of the previous generations of X-Trail. 

Nissan Qashqai e-POWER key data

TECHNICAL SPECIFICATIONS*

*Electric power only (100% EV Motor drive)

**Depending on grade and specification

Nissan X-Trail e-POWER key data